Business Operations Research Events
1-3 team members 20 page paper 15 minute presentation
DECA’s Business Operations Research Events provide opportunities for participants to demonstrate knowledge and skills needed by management personnel. Students conduct actual research studies in their communities.
Project Management Events
1-3 team members 20 page paper 15 minute presentation
DECA’s Project Management Events require participants to use project management skills to initiate, plan, execute, monitor and control, and close a project. If you choose to compete in one of these events, you will be working closely with the AK DECA Officer Team.
1-3 team members 10 page paper 15 minute presentation
DECA’s Entrepreneurship Events provide opportunities to explore entrepreneurial concepts from idea generation, business planning, to growing an existing business.
1-3 team members 20 page paper 15 minute presentation
Integrated Marketing Campaign Events
1-3 team members 10 page paper Marketing Exam 15 minute presentationDECA’s Integrated Marketing Campaign Events provide opportunities for members to develop an integrated marketing campaign of no more than 45 days in length for a real event, product or service and present the campaign in a role-play situation.
1 member Career-Cluster Exam 15 minute presentationDECA’s Professional Selling and Consulting Events provide an opportunity for participants to demonstrate skills needed for a career in sales and/or consulting. Participants will organize and deliver a sales presentation or consultation for one or more products/services/customers.
1-3 team members 20 page paper 15 minute presentation
DECA’s Business Operations Research Events provide opportunities for participants to demonstrate knowledge and skills needed by management personnel. Students conduct actual research studies in their communities.
- Sports and Entertainment Marketing Operations (Marketing Cluster)
Sports and Entertainment Marketing includes businesses that conduct sporting and/or entertainment events.
- Business Services Operations (Business Management Cluster)
Business Services includes human resources, information technology and personal and contracted services businesses. - Buying and Merchandising Operations. (Marketing Cluster)
Buying and Merchandising includes retail and wholesale businesses that provide consumer goods. - Finance Operations (Finance Cluster)
Finance includes banks, credit unions, accounting, investments and other financial businesses. - Hospitality and Tourism Operations (Hospitality Cluster)
Hospitality and Tourism includes hotels, restaurants and tourism-related businesses.
Project Management Events
1-3 team members 20 page paper 15 minute presentation
DECA’s Project Management Events require participants to use project management skills to initiate, plan, execute, monitor and control, and close a project. If you choose to compete in one of these events, you will be working closely with the AK DECA Officer Team.
- Business Solutions Project
The Business Solutions Project uses the project management process to work with a local business or organization to identify a specific problem with the current business operations and implement a solution. Examples include talent acquisition, employee on-boarding, policies and procedures, technology integration, customer service improvement, safety operations, marketing and promotion activities, and productivity and output enhancement. - Career Development Project
The Career Development Project uses the project management process to promote/educate the knowledge and skills needed for careers in marketing, finance, hospitality, management and entrepreneurship. Examples include career fairs, summer boot camps, professional dress seminars, résumé development workshops, career exploration initiatives, mock interviews, educational paths, career paths, workplace re-entry and mentor programs. - Community Awareness Project
The Community Awareness Project uses the project management process to raise awareness for a community issue or cause. Examples include day of service, distracted driving, driving under the influence, bullying, disease awareness, mental health awareness, drug awareness, ethics, environmental and green issues, and vaping. - Community Giving Project
The Community Giving Project uses the project management process to raise funds or collect donations to be given to a cause/charity. Examples include food bank donations, homeless shelter donations, 5K’s, sports tournaments, auctions, banquets, item collections, holiday drives, adopt a families, etc. - Financial Literacy Project
The Financial Literacy Project uses the project management process to promote the importance of financial literacy, including spending and saving, credit and debt, employment and income, investing, risk and insurance and financial decision making. Examples include organizing and implementing seminars for students (elementary, middle, high and post-secondary), tax preparation assistance, retirement planning, and student loan workshops. - Sales ProjectThe Sales Project uses the project management process to raise funds for the local DECA chapter. Examples include sports tournaments, t-shirt sales, 5K’s, school merchandise sales, catalog sales, sponsorship development initiatives, fashion shows, pageants, restaurant nights, value cards, and yearbook sales.
1-3 team members 10 page paper 15 minute presentation
DECA’s Entrepreneurship Events provide opportunities to explore entrepreneurial concepts from idea generation, business planning, to growing an existing business.
- Innovation Plan
The Innovation Plan Event involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce a new business, product or service. Any type of business, product or service may be used. - Start-Up Business Plan
The purpose of the Start-Up Business Plan Event is to provide an opportunity for the participant to develop and present a proposal to form a business. The event provides an opportunity for a participant to develop and demonstrate mastery of essential knowledge and skills as they apply to the analysis of a business opportunity.
1-3 team members 20 page paper 15 minute presentation
- Independent Business Plan
The Independent Business Plan Event involves the development of a comprehensive proposal to start a new business. Any type of business may be used. - International Business Plan
The International Business Plan Event involves the development of a proposal to start a new business venture in an international setting. Any type of business may be used. - Business Growth Plan
The Business Growth Plan involves the idea generation and strategy development needed to grow an existing business. Participants in the Business Growth Plan will analyze their current business operations and identify opportunities to grow and expand the business. - Franchise Business Plan
The purpose of the Franchise Business Plan Event is designed for participants to present a comprehensive business plan proposal to buy into an existing franchise. The participant seeks to become a franchisee.
Integrated Marketing Campaign Events
1-3 team members 10 page paper Marketing Exam 15 minute presentationDECA’s Integrated Marketing Campaign Events provide opportunities for members to develop an integrated marketing campaign of no more than 45 days in length for a real event, product or service and present the campaign in a role-play situation.
- IMC - Product
Integrated Marketing Campaign—Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Examples include apparel and accessories, retail products, etc. - IMC - Service
Integrated Marketing Campaign—Service includes a campaign that is related to any service or intangible product. Examples may include pet services, golf lessons, health care services, salons, restaurants, amusement parks, etc. - IMC - Event
Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event. Examples: concerts, festivals, fairs, tournaments, pet adoption day, charity events, etc.
1 member Career-Cluster Exam 15 minute presentationDECA’s Professional Selling and Consulting Events provide an opportunity for participants to demonstrate skills needed for a career in sales and/or consulting. Participants will organize and deliver a sales presentation or consultation for one or more products/services/customers.
- Financial Consulting (Finance Exam)
For 2019-2020 you will assume the role of a financial consultant. A client has scheduled a meeting with you because he/she would like to learn more about the online features available from your organization for financial management. The client would like for you to share and explain different online customization tools for banking and portfolio management. - Hospitality and Tourism Professional Selling (Hospitality Exam)
For 2019-2020 you will assume the role of director of sponsorships for a local event taking place within your community. You are meeting with a local business that has interest in becoming a sponsor of the event. In the meeting, you should explain the sponsorship program, various sponsorship packages available and recommend the sponsorship level appropriate to the business. - Professional Selling (Marketing Exam)
For 2019-2020 you will assume the role of a sales representative of a cloud-based technology firm that specializes in workplace collaboration, productivity and project management. The chief operations officer of a new startup has scheduled a meeting with you because he/she has a desire to implement this technology within the startup, which has 25 employees. The chief operations officer wants to learn about your technology solution’s features and why your solution is superior to its competitors.
More information and examples of all of these events and more can be found here.
